情熱的、謙虚、正直であること
HARNNの製品には、作り手の心からの情熱が込められています。自分自身を大切にケアする方々の気持ちを高められるように、厳選された自然の素材だけを使用し、伝統的なクラフトマンシップによって高品質に作られています。
作りての謙虚さと正直な気持ちは今日のHARNNに脈々と受け継がれ、製品作りに活かされています。自然の恵みを詰め込んだ製品は、使い手の心と体、魂にも働きかけ、夢中になれる体験をもたらします。
WHY WE EXIST
Enriching the lives of every individual in meaningful ways remains essential to the HARNN philosophy. This drives us to elevate generations of wisdom with the latest innovations, improving our ability to harness nature’s potential and ensuring we create desirable products of exceptional quality.
ビジョン
ビューティーとウェルビーイング(健康で安心、満足できる生活状態)の新しい世界に、現代的なタイらしさを表現し、伝え、インスパイアします。
ミッション
タイに伝承する、自然の恵みへの英知とクラフトマンシップを製品開発に活かし、豊かなエクスペリエンスをもたらします。
WHO WE’RE FOR
HARNN’s customers are loyal to us because they value honesty and transparency, and they seek brands that are conscious of their impact. They’re constantly in touch with the latest lifestyle trends and have a wide range of interests – but personal wellness is always a priority.
These individuals enjoy highly active lifestyles and are knowledgeable when it comes to wellness products and services. They believe in investing in their wellbeing – and they know that HARNN products and experiences will deliver the results they need.
We even have a name for them: Informed Wellbeing Enthusiasts.
EXPANSIVE OPERATIONS
Interpreting contemporary Thainess in a new world of beauty and wellbeing
HARNN’s range of fine Asian wellness products and experiences reach customers in stores, hotels and spas around the world.
RETAIL
HARNN curates immersive experiences that allow consumers to engage and connect with our brand.
HOSPITALITY
HARNN partners with 5- and 6-star hotel brands to provide amenities and create unique spa experiences, bespoke to each property.
INDEPENDENT SPA OPERATIONS
HARNN provides a full development kit for independent owners to build spas from the ground up.
HARNN is distributed in:
- China
- Switzerland
- South Africa
- South Korea
- Indonesia
- Malaysia
- Mauritius
- New Caledonia
- Singapore
- Thailand
- Taiwan
- Vietnam
THE FUTURE OF HARNN
As the HARNN brand continues to evolve, our efforts will focus on three specific elements of our brand.
STORYTELLING
Our brand evolution focuses on experiential storytelling at every touchpoint – leveraging our unique brand origins in ways that resonate with Informed Wellbeing Enthusiasts.
TRANSFORMATIVE RETAIL EXPERIENCES
HARNN stores are a hub of brand experiences that engage the senses, showcase innovative products, impart knowledge and share inspiring stories.
RESEARCH AND INSIGHT
HARNN’s relevance in the market is largely due to our application of research and insight in our product range, operational processes, market strategy and retail management.
STORYTELLING
HARNN is a storied brand with a fascinating origins tale, founded in passion, humility and honesty. These traditions and values are deeply imbued in us, and are proudly brought to life through our products, spaces and everyday interactions with our customers.
We focus on telling the story of our brand at every touchpoint, from sharing our knowledge of Thai beauty wisdom to creating memorable retail experiences.
TRANSFORMATIVE RETAIL EXPERIENCES
HARNN’s relevance to consumers is elevated by its experiential approach to retail. Our stores engage all five senses throughout the customer journey.
- Onsite lifestyle consultants: expert staff who guide, educate and advise customers
- Locations in prime areas of shopping malls among other lifestyle, fashion and beauty brands
- Consistent philosophy, layout and design
THE HARNN BRAND
Revitalised and refreshed for a new era of wellness and beauty
STORIED ORIGINS
HARNN is a layered brand with a fascinating origins tale, founded in passion, humility and honesty. These traditions and values are deeply imbued in us, and are proudly brought to life through our products, spaces and everyday interactions with our customers.
CRAFTED BY NATURE
Since its founding, HARNN has been passionately discovering and exploring nature’s healing and curative potential. Combined with robust research and the latest scientific innovations, we harness nature’s benefits to craft exceptional products that we deeply believe in.
TRULY TRANSFORMATIVE
Since its founding, HARNN has maintained a lasting ambition to transform the way people care for both their minds and bodies in order to reveal the natural beauty within
MEANINGFULLY THAI
HARNN is proud of our Thai roots and identity. The knowledge, techniques and traditions passed from generation to generation continue to inspire us every day as we seek to represent Thainess to the world.